Opteo spotted a campaign using a Target CPA or Target ROAS bid strategy where some ad groups are performing much better or worse than others. Giving those ad groups their own targets lets Google bid harder where conversions are cheaper and pull back where they're expensive.
What pushing it does
Opteo sets ad group level target CPAs or target ROAS values in Google Ads for the ad groups in the table. The campaign's own target and bid strategy stay the same.
Before you push
Check the Ad Groups table. You can change the Updated Target for each ad group before pushing.
Use the performance chart and statistics to see the spend affected and the potential savings.
If you manage ad group targets yourself, dismiss the Improvement.
Covers Google Ads.