Opteo spotted a Microsoft Ads Search campaign with Auto-Generated Assets on. Microsoft writes extra headlines and descriptions for your responsive search ads using your landing pages, which can change your tone or messaging.
What pushing it does
Opteo turns off Auto-Generated Assets for the campaign. Your responsive search ads then use only the headlines and descriptions you wrote. Ads, keywords and bids aren't otherwise changed.
Before you push
The Improvement shows the campaign and how long the setting has been on. Nothing needs editing. If you find Microsoft's suggestions useful, dismiss the Improvement.
For Performance Max campaigns, see Disable Auto-Generated Text Assets in Microsoft Ads.