Opteo spotted a word or short phrase (an n-gram) in your search terms that's spending a lot but converting few searchers, and you have keywords that contain it. Lowering bids on those keywords cuts the waste without removing them.
What pushing it does
Opteo lowers the max CPC bid of each keyword in the Keywords table, in the campaigns listed. Keywords aren't paused or removed, and no negatives are added.
Before you push
Check the Keywords table. You can change the Updated Bid for each keyword.
Use the Related Search Terms to see which searches the n-gram came from.
If the word matters to you, dismiss the Improvement.
When the n-gram isn't in any of your keywords, Opteo recommends Add N-Gram Negative instead. You can tune both in Algorithm Settings, under N-Gram Negatives & Bids.
Covers Google Ads.