Opteo spotted a LinkedIn campaign where ads shown outside LinkedIn, through the LinkedIn Audience Network, are performing well below ads shown on LinkedIn itself. Turning off Offsite Delivery keeps that budget on LinkedIn, where it's working harder.
What pushing it does
Opteo turns off Offsite Delivery (the LinkedIn Audience Network) for the campaign. Your ads keep running on LinkedIn as before. Targeting, budgets, bids and ads aren't changed.
Before you push
The Improvement compares on-LinkedIn and off-LinkedIn performance in a chart, a cost breakdown and a table. Change the date range to see how the gap holds up over time. If you use the Audience Network on purpose, for example for reach, dismiss the Improvement. To stop Opteo recommending this for good, add Off-Site to your Protected Segments: see Protect segments and search terms from exclusion. You can tune when it appears in Algorithm Settings, under Segment Exclusions.