Opteo spotted a LinkedIn campaign with Audience Expansion on. LinkedIn then shows your ads to people outside your chosen audience who share some of its traits, which often costs more for fewer conversions.
What pushing it does
Opteo turns off Audience Expansion for the campaign. Your targeting criteria, budget, bids and ads stay the same.
Before you push
The Improvement shows the campaign and how long Audience Expansion has been on. Nothing needs editing. If you're using it on purpose, for example to grow reach on a small audience, dismiss the Improvement.
