Opteo

Shaquira Jeyasingh

Guides for optimising with Opteo Improvements

Improvements

A guide to setting up your campaign groups, conversion actions, and targets for the Opteo Improvements.

Guide to the Campaign Group settings

Tips and tricks for navigating your Opteo improvements

Using your improvements page

Learn how to exclude specific campaigns from Opteo Improvements

How to exclude campaigns in Opteo

Tips and tricks for setting up Improvements

How to use Improvements

How to classify search terms, as either keywords or negative keywords.

Classify Search Term

Fix conflicts to unblock keywords and regain lost traffic.

Fix Keyword Conflicts

Spot and pause keywords that spend too much and convert too little.

Pause Keyword

Remove irrelevant locations from your campaigns’ search terms.

Add Location Name as Negative Keyword

How duplicate keywords create account pollution.

Pause Duplicate Keyword

Learn how to block irrelevant terms using industry insights.

Add Industry Negative Keyword

Manage Keywords

How to remove underperforming demographic segments from your campaigns

Exclude Demographic

How to remove underperforming device types from your campaigns

Exclude Device

Use N-Gram analysis to add negative keywords to Search and Shopping

Add N-Gram Negative

Learn how to exclude poor websites, YouTube Channels, mobile apps and Gmail placements.

Exclude Placement

Cut wasted spend by disabling underperforming search partner sites.

Disable Search Partner Sites

Learn how to exclude poor-performing locations to reduce wasted spend.

Exclude Location

Exclude Underperforming Traffic

Add Call Extensions

Why are searchers outside my target locations seeing my ads?

Disable Locations of Interest

How to avoid ad fatigue with frequency capping

Add Frequency Cap

Learn how to fix broken links in your ads.

Fix Broken Links & Sitelinks

Fix Modified Broad Negatives

Sort new Shopping products into groups to stay sharp on performance.

Re-sync Product Groups

Keep your campaign exclusion lists up to date by syncing missing campaigns automatically.

Sync Exclusion Lists

Account Hygiene

Your daily budget cap might actually be costing you money. If that's the case, Opteo will tell you exactly how to adjust it.

Raise Budget Cap

Adjust Demographic Bid

Optimise ad group targets to boost performance and smart bidding.

Adjust Ad Group Targets

Adjust location bids to cut CPA and boost campaign efficiency.

Adjust Location Bids

Lower bids to improve CPC and performance in budget-limited campaigns.

Reduce Campaign Keyword Bids

Reduce N-Gram Bids

Increase bids to get you onto the first page of the search results.

Fix Below First Page Bids

Learn how to optimise keyword bids based on performance.

Adjust Keyword Bids

Target & Bid Optimisation

Learn how to improve your ads with structured snippet extensions.

Add Structured Snippet Extension

Learn how to boost your ads with sitelink extensions.

Add Sitelink Extensions

Add callout extensions to ads, to boost ad visibility and clicks.

Add Callout Extensions

Ad Optimisations

Having problems applying the Classify Search Term improvement? Check your Google Ads campaign settings.

Troubleshooting Classify Search Term errors

Error when trying to apply an improvement? It could be an easy fix.

Troubleshooting improvement errors

Find answers and get help from Intercom Support and Community Experts

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