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Improvements
Improvements
Every optimization task you can encounter in the Improvements tab of the Opteo app, explained.
+1
43 articles in this collection
Written by
Guillaume Devinat,
Adam Dale,
Hayley
and 1 other
Adjust Conversion Attribution Model
What is attribution modelling, and why Opteo suggests using a position based attribution model.
Written by
Hayley
Updated over a week ago
Add Industry Negative Keyword
How Opteo identifies industry negative keywords
Written by
Guillaume Devinat
Updated over a week ago
Using Improvement Queue
How to push multiple improvements at once using the Improvement Queue.
Written by
Hayley
Updated over a week ago
Campaigns
Add Frequency Cap
How frequency capping maintains high CTRs. (And happy leads!)
Written by
Shaquira Jeyasingh
Updated over a week ago
Apply Negative List
Why a master shared negative list is useful, and what this improvement does.
Written by
Hayley
Updated over a week ago
Create Brand Campaign
The benefits of brand campaigns and how to create them.
Written by
Shaquira Jeyasingh
Updated over a week ago
Create Remarketing Campaign
Set up remarketing campaigns to turn website visitors into converted customers.
Written by
Shaquira Jeyasingh
Updated over a week ago
Disable Locations of Interest
Why searchers outside your target locations are seeing your ads, and how to prevent this wasted spend.
Written by
Hayley
Updated over a week ago
Raise Budget Cap
Your daily budget cap might actually be costing you money. If that's the case, Opteo will tell you exactly how to adjust it.
Written by
Shaquira Jeyasingh
Updated over a week ago
Why isn't Opteo picking up my remarketing campaign?
How to get Opteo to detect your remarketing campaign
Written by
Shaquira Jeyasingh
Updated over a week ago
Why isn't Opteo Picking up My Brand Campaign?
Why you might see the Create Brand Campaign improvement, even if you have an active branding campaign.
Written by
Shaquira Jeyasingh
Updated over a week ago
Ads
Check Ad Spelling
How Opteo spell-checks your ads.
Written by
Shaquira Jeyasingh
Updated over a week ago
Fix Broken Links & Sitelinks
How Opteo detects and flags bad URLs.
Written by
Shaquira Jeyasingh
Updated over a week ago
Pause Losing Ad
How Opteo finds and measures losing ads.
Written by
Shaquira Jeyasingh
Updated over a week ago
Write New Ad
The power of writing new ads, Opteo's ad writing environment, and nixing "blank page syndrome".
Written by
Shaquira Jeyasingh
Updated over a week ago
Keywords
Add Location Name as Negative Keyword
Why we suggest adding location names as negative keywords and details on how this improvement works.
Written by
Hayley
Updated over a week ago
Add Keyword from Search Term
Why build keyword lists from search term reports, and how Opteo makes it easy.
Written by
Shaquira Jeyasingh
Updated over a week ago
Fix Below First Page Bids
If your ads aren't appearing on the first page of search results, make sure your bids aren't the culprit.
Written by
Hayley
Updated over a week ago
Add Negative Keyword
How Opteo identifies new negative keywords and saves you time.
Written by
Shaquira Jeyasingh
Updated over a week ago
Create Single Keyword Ad Group (SKAG)
Why we rate SKAGs, and how Opteo will help you create them in one click.
Written by
Hayley
Updated over a week ago
Fix Keyword Conflicts
Why keyword conflicts are a problem and two different routes to fix them.
Written by
Hayley
Updated over a week ago
Fix Modified Broad Negatives
The problem with modified broad negatives, and how Opteo fixes them for you.
Written by
Shaquira Jeyasingh
Updated over a week ago
Pause Duplicate Keyword
Why you might be driving up your own cost with duplicate keywords and how Opteo will help you choose which to pause.
Written by
Shaquira Jeyasingh
Updated over a week ago
Pause Keyword
Why you see the Pause Keyword improvement and how Opteo bases a decision.
Written by
Shaquira Jeyasingh
Updated over a week ago
Replace Broad Keyword
How broad keywords are eating your budget and how Opteo will fix the highest spenders.
Written by
Shaquira Jeyasingh
Updated over a week ago
Bids
Adjust Device Bids
How device bid adjustments work and how Opteo helps you optimise them.
Written by
Hayley
Updated over a week ago
Adjust Ad Schedule Bids
How optimising your ad schedule bids can increase exposure and prevent wasted spend.
Written by
Adam Dale
Updated over a week ago
Adjust Demographic Bids
Why adjusting bids by age, gender and parental status can optimise your spend.
Written by
Shaquira Jeyasingh
Updated over a week ago
Adjust Keyword Bid
Adjusting keyword bids will lower your CPA and encourage more leads. Here's how Opteo will help:
Written by
Adam Dale
Updated over a week ago
Adjust Location Bids
Why adjusting bids depending on location should reduce your overall CPA, and how this improvement works.
Written by
Hayley
Updated over a week ago
Reduce Campaign Keyword Bids
How reducing bids in a budget-capped campaign will actually increase click volume and benefit your account.
Written by
Shaquira Jeyasingh
Updated over a week ago
Reduce Root Word Bids
What are root words, and when should you reduce your bids on them?
Written by
Hayley
Updated over a week ago
Extensions
Add Extensions to Campaign
Covering Add Callout Extensions to Campaign, Add Sitelink Extensions to Campaign, and Add Structured Snippets to Campaign.
Written by
Hayley
Updated over a week ago
Add Call Extensions
How adding call extensions will increase your conversions and how Opteo automates the task for you.
Written by
Shaquira Jeyasingh
Updated over a week ago
Add Callout Extensions
How callout extensions will get you better conversion rates and how Opteo will help you add them in a few clicks.
Written by
Shaquira Jeyasingh
Updated over a week ago
Add Sitelink Extensions
Why sitelinks help you spend less and how Opteo helps you manage them.
Written by
Shaquira Jeyasingh
Updated over a week ago
Add Structured Snippet Extensions
How structured snippets differ from callout extensions and how Opteo will help you manage them.
Written by
Shaquira Jeyasingh
Updated over a week ago
Placements
Disable Search Partner Sites
Search Partners: what they are, why disable them and how this improvement task will help you decide.
Written by
Shaquira Jeyasingh
Updated over a week ago
Exclude Mobile Apps
Why in-app advertising is often overlooked and rarely profitable.
Written by
Shaquira Jeyasingh
Updated over a week ago
Exclude Site Categories
What are site categories and why exclude them?
Written by
Shaquira Jeyasingh
Updated over a week ago
Exclude Site Placement
How excluding some sites will improve your account performance.
Written by
Shaquira Jeyasingh
Updated over a week ago
Sync Campaigns to Exclusion List
Helping you maintain your placement exclusions across display campaigns.
Written by
Hayley
Updated over a week ago
Troubleshooting
Why don't I have any Improvements?
"Cogs turning, numbers crunching" for over 24 hours? Here's what to do next.
Written by
Shaquira Jeyasingh
Updated over a week ago