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Improvements

Guides for optimising with Opteo Improvements

1 author50 articles

Adjustments

Helps you take control of hidden default settings and fine-tune bid or target adjustments to protect and improve performance.

Disable Image Touch-Ups in Meta AdsLearn how Meta automatically crops, expands, and animates ad images, and how to turn it off.
Disable Video Touch Ups in Meta AdsLearn how Meta auto-crops and resizes videos, why it can distort framing, and how to preserve quality.
Disable Text Improvements in Meta AdsUnderstand how Meta rewrites ad text automatically, when it dilutes brand voice, and how to maintain control.
Disable Text Customisation in Google AdsSee how auto-generated ad copy works in Performance Max, why it often misses the mark, and how to turn it off.
Disable Optimised Targeting in Google AdsLearn why Optimised Targeting expands beyond your chosen audiences and how Opteo helps you control spend.
Disable Optimised Ad Rotation in LinkedIn AdsFind out why LinkedIn favours certain ads too early, how it hurts A/B testing, and how to switch it off.
Disable Audience Network in LinkedIn AdsLearn how LinkedIn extends ads to third-party sites, why quality suffers, and how to keep spend on LinkedIn only.
Disable Final URL Expansion in Microsoft AdsUnderstand how Microsoft swaps in different landing pages, when this causes misalignment, and how to keep control.
Disable Auto-Apply Recommendations in Microsoft AdsSee how Microsoft’s auto-applied recommendations can override strategy, and how to disable them.
Disable Auto Generated Text Assets in Microsoft AdsLearn how Microsoft creates headlines and descriptions automatically, why they’re often generic, and how to keep copy on-brand.
Disable Auto Generated Image Assets in Microsoft AdsLearn how Microsoft pulls images from your site, when they don’t fit your brand, and how to prevent mismatched visuals.
Disable Auto-Generated RSA Assets in Microsoft AdsLearn how Microsoft creates RSA text from your URLs, why that can dilute messaging, and how to disable it.
Disable Audience Expansion in LinkedIn AdsUnderstand how LinkedIn broadens targeting by default, when it wastes budget, and how Opteo helps you stop it.
Disable Ad Overlays (Image Templates) in Meta AdsLearn how Meta adds text overlays to your images, when they clutter creatives, and how to keep visuals clean.
Switch to Permanent Location Targeting for LinkedInHow LinkedIn’s location options affect who sees your ads.
Adjust Ad Group TargetsOptimise ad group targets to boost performance and smart bidding.
Adjust Location BidsAdjust location bids to cut CPA and boost campaign efficiency.
Reduce N-Gram Bids
Fix Below First Page BidsIncrease bids to get you onto the first page of the search results.
Raise Budget CapYour daily budget cap might actually be costing you money. If that's the case, Opteo will tell you exactly how to adjust it.
Adjust Demographic BidWhat is demographic targeting?
Disable Locations of InterestWhy are searchers outside my target locations seeing my ads?
Disable Locations of Interest in Microsoft AdsUnderstand Microsoft’s location intent settings, why ads show outside your service area, and how to focus only on in-location users.
Disable Search Partner SitesCut wasted spend by disabling underperforming search partner sites.