Improvements
Guides for optimising with Opteo Improvements
By Shaquira1 author63 articles
How to use Improvements
Tips and tricks for setting up Improvements
- ImprovementsLearn how to review, prioritise, and apply Improvements in Opteo to optimise your campaigns and reduce wasted ad spend.
- Why aren't any Improvements showing?What to do if your Improvements page is empty, and why it happens.
- How to exclude campaigns in OpteoLearn how to exclude specific campaigns from Opteo Improvements
- How Opteo selects an optimal date range for ImprovementsLearn how Opteo picks the right timeframe for data analysis, when recommending optimisations
- Algorithm SettingsCustomise how Opteo's Improvements algorithm checks your ad account using Populate Algorithm, Protected Segments, and Protected Terms.
Exclusions
Uses segment performance data to flag where exclusions could improve efficiency and cut wasted spend.
- Exclude DemographicHow to remove underperforming demographic segments from your campaigns
- Exclude Job Title on LinkedIn AdsHow Opteo identifies underperforming job titles in your LinkedIn campaigns and recommends excluding them to reduce wasted spend.
- Exclude Seniority on LinkedIn AdsHow Opteo identifies underperforming seniority levels in your LinkedIn campaigns and recommends excluding them to reduce wasted spend.
- Exclude Job Function on LinkedIn AdsHow Opteo identifies underperforming job functions in your LinkedIn campaigns and recommends excluding them to reduce wasted spend.
- Exclude Industry on LinkedIn AdsHow Opteo identifies underperforming industries in your LinkedIn campaigns and recommends excluding them to reduce wasted spend.
- Exclude Company on LinkedIn AdsHow Opteo identifies underperforming companies in your LinkedIn campaigns and recommends excluding them to reduce wasted spend.
- Exclude Company Size on LinkedIn AdsHow Opteo identifies underperforming company size segments in your LinkedIn campaigns and recommends excluding them to reduce wasted spend.
- Exclude PlacementLearn how to exclude poor websites, YouTube Channels, mobile apps and Gmail placements.
- Exclude LocationLearn how to exclude poor-performing locations to reduce wasted spend.
- Exclude DeviceHow to remove underperforming device types from your campaigns
Adjustments
Helps you take control of hidden default settings and fine-tune bid or target adjustments to protect and improve performance.
- Disable Offsite Delivery on LinkedIn AdsHow Opteo identifies when LinkedIn's offsite delivery is underperforming and recommends disabling it to keep spend on LinkedIn.
- Disable Publisher Platform on Meta AdsHow Opteo identifies when Meta's Audience Network placements are underperforming and recommends disabling them.
- Disable Search Partners on Microsoft AdsHow Opteo identifies when Microsoft Ads search partner sites are underperforming and recommends disabling them.
- Disable Display NetworkHow Opteo identifies when the Display Network is underperforming on your Search campaigns and recommends disabling it.
- Disable Image Touch-Ups in Meta AdsLearn how Meta automatically crops, expands, and animates ad images, and how to turn it off.
- Disable Video Touch Ups in Meta AdsLearn how Meta auto-crops and resizes videos, why it can distort framing, and how to preserve quality.
- Disable Text Improvements in Meta AdsUnderstand how Meta rewrites ad text automatically, when it dilutes brand voice, and how to maintain control.
- Disable Text Customisation in Google AdsSee how auto-generated ad copy works in Performance Max, why it often misses the mark, and how to turn it off.
- Disable Optimised Targeting in Google AdsLearn why Optimised Targeting expands beyond your chosen audiences and how Opteo helps you control spend.
- Disable Optimised Ad Rotation in LinkedIn AdsFind out why LinkedIn favours certain ads too early, how it hurts A/B testing, and how to switch it off.
- Disable Audience Network in LinkedIn AdsLearn how LinkedIn extends ads to third-party sites, why quality suffers, and how to keep spend on LinkedIn only.
- Disable Final URL Expansion in Microsoft AdsUnderstand how Microsoft swaps in different landing pages, when this causes misalignment, and how to keep control.
- Disable Auto-Apply Recommendations in Microsoft AdsSee how Microsoft’s auto-applied recommendations can override strategy, and how to disable them.
- Disable Auto Generated Text Assets in Microsoft AdsLearn how Microsoft creates headlines and descriptions automatically, why they’re often generic, and how to keep copy on-brand.
- Disable Auto Generated Image Assets in Microsoft AdsLearn how Microsoft pulls images from your site, when they don’t fit your brand, and how to prevent mismatched visuals.
- Disable Auto-Generated RSA Assets in Microsoft AdsLearn how Microsoft creates RSA text from your URLs, why that can dilute messaging, and how to disable it.
- Disable Audience Expansion in LinkedIn AdsUnderstand how LinkedIn broadens targeting by default, when it wastes budget, and how Opteo helps you stop it.
- Disable Ad Overlays (Image Templates) in Meta AdsLearn how Meta adds text overlays to your images, when they clutter creatives, and how to keep visuals clean.
- Switch to Permanent Location Targeting for LinkedInHow LinkedIn’s location options affect who sees your ads.
- Adjust Ad Group TargetsOptimise ad group targets to boost performance and smart bidding.
- Adjust Location BidsAdjust location bids to cut CPA and boost campaign efficiency.
- Reduce N-Gram Bids
- Fix Below First Page BidsIncrease bids to get you onto the first page of the search results.
- Raise Budget CapYour daily budget cap might actually be costing you money. If that's the case, Opteo will tell you exactly how to adjust it.
- Adjust Demographic BidWhat is demographic targeting?
- Disable Locations of InterestWhy are searchers outside my target locations seeing my ads?
- Disable Locations of Interest in Microsoft AdsUnderstand Microsoft’s location intent settings, why ads show outside your service area, and how to focus only on in-location users.
- Disable Search Partner SitesCut wasted spend by disabling underperforming search partner sites.
- Adjust Device BidLearn how to optimise your bids on desktop, tablet and mobile.
Keywords
Manage search terms, pause underperforming keywords, and adjust bids to stay in control of performance.
- Classify Search TermHow to classify search terms, as either keywords or negative keywords.
- Pause KeywordSpot and pause keywords that spend too much and convert too little.
- Adjust Keyword BidsLearn how to optimise keyword bids based on performance.
- Fix Keyword ConflictsFix conflicts to unblock keywords and regain lost traffic.
- Replace Broad KeywordHow broad keywords can eat away at your budget.
- Pause Duplicate KeywordHow duplicate keywords create account pollution.
- Add Industry Negative KeywordLearn how to block irrelevant terms using industry insights.
- Reduce Campaign Keyword BidsLower bids to improve CPC and performance in budget-limited campaigns.
Negatives
Manage and expand your negative keywords to keep irrelevant traffic out and performance on track.
- Apply Negative ListAdd your shared negative keyword list to search campaigns that are missing them.
- Add Location Name as Negative KeywordRemove irrelevant locations from your campaigns’ search terms.
- Add N-Gram NegativeUse N-Gram analysis to add negative keywords to Search and Shopping
- Fix Modified Broad Negatives
- Add Frequency CapHow to avoid ad fatigue with frequency capping
- Fix Broken Links & SitelinksLearn how to fix broken links in your ads.
- Add Call Extensions
- Sync Exclusion ListsKeep your campaign exclusion lists up to date by syncing missing campaigns automatically.
- Add Sitelink ExtensionsLearn how to boost your ads with sitelink extensions.
- Add Callout ExtensionsAdd callout extensions to ads, to boost ad visibility and clicks.
Improvement Error Troubleshooting
Error when trying to apply an improvement? It could be an easy fix.