Opteo

How Opteo uses look back windows and calculates how much data is needed to evaluate Google Ads performance and make optimisation suggestions

How Opteo Selects The Best Time Range To Make Decisions

How to push multiple improvements at once using the Improvement Queue.

Using Improvement Queue

Hayley

Shaquira Jeyasingh

Guillaume Devinat

Every optimization task you can encounter in the Improvements tab of the Opteo app, explained.

Improvements

How frequency capping maintains high CTRs. (And happy leads!)

Add Frequency Cap

Why a master shared negative list is useful, and what this
improvement does.

Apply Negative List

The benefits of brand campaigns and how to create them.

Create Brand Campaign

Set up remarketing campaigns to turn website visitors into converted customers.

Create Remarketing Campaign

Why searchers outside your target locations are seeing your ads, and how to prevent this wasted spend.

Disable Locations of Interest

Your daily budget cap might actually be costing you money. If that's the case, Opteo will tell you exactly how to adjust it.

Raise Budget Cap

How to get Opteo to detect your remarketing campaign

Why isn't Opteo recognising my remarketing campaign?

Why you might see the Create Brand Campaign improvement, even if you have an active branding campaign.

Why isn't Opteo Picking up My Brand Campaign?

Adjust individual ad group targets to maximise the performance of your campaign.

Adjust Ad Group Targets

Campaigns

Fix Broken Links & Sitelinks

Pause Losing Ad

How Opteo performs n-gram analysis on search terms to find new negative keywords

Add N-Gram Negative

Why we suggest adding location names as negative keywords and details on how this improvement works.

Add Location Name as Negative Keyword

Why build keyword lists from search term reports, and how Opteo makes it easy.

Classify Search Term

If your ads aren't appearing on the first page of search results, make sure your bids aren't the culprit.

Fix Below First Page Bids

How Opteo identifies industry negative keywords

Add Industry Negative Keyword

Why keyword conflicts are a problem and two different routes to fix them.

Fix Keyword Conflicts

The problem with modified broad negatives, and how Opteo fixes them for you.

Fix Modified Broad Negatives

Why you might be driving up your own cost with duplicate keywords and how Opteo will help you choose which to pause.

Pause Duplicate Keyword

Why you see the Pause Keyword improvement and how Opteo bases a decision.

Pause Keyword

How broad keywords are eating your budget and how Opteo will fix the highest spenders.

Replace Broad Keyword

Keywords

How device bid adjustments work and how Opteo helps you optimise them.

Adjust Device Bids

How Opteo identifies low performing keyword n-Grams and reduces bids where appropriate

Reduce N-Gram Bids

How optimising your ad schedule bids can increase exposure and prevent wasted spend.

Adjust Ad Schedule Bids

Why adjusting bids by age, gender, income and parental status can optimise your spend.

Adjust Demographic Bids

Adjusting keyword bids will lower your CPA and encourage more leads. Here's how Opteo will help:

Adjust Keyword Bids

Why adjusting bids depending on location should reduce your overall CPA, and how this improvement works.

Adjust Location Bids

How reducing bids in a budget-capped campaign will actually increase click volume and benefit your account.

Reduce Campaign Keyword Bids

Adam Dale

Bids

Covering Add Callout Extensions to Campaign, Add Sitelink Extensions to Campaign, and Add Structured Snippets to Campaign.

Add Extensions to Campaign

How adding call extensions will increase your conversions and how Opteo automates the task for you.

Add Call Extensions

How callout extensions will get you better conversion rates and how Opteo will help you add them in a few clicks.

Add Callout Extensions

Why sitelinks help you spend less and how Opteo helps you manage them.

Add Sitelink Extensions

How structured snippets differ from callout extensions and how Opteo will help you manage them.

Add Structured Snippet Extension

Extensions

Search Partners: what they are, why disable them and how this improvement task will help you decide.

Disable Search Partner Sites

Helping you maintain your placement exclusions across display campaigns.

Sync Campaigns to Exclusion List

How Opteo improves the efficiency of your Google Ads campaigns by identifying and excluding underperforming placements.

Exclude Placement

Emma Dahlmann

Placements

"Fresh Improvements Incoming" for over 24 hours? Here's what to do next.

Why don't I have any Improvements?

Having problems applying the Add New Keyword improvement? Check your Google Ads campaign settings.

Campaigns

Ads

Keywords

Bids

Extensions

Placements

Troubleshooting