Improvements

Every optimization task you can encounter in the Improvements tab of the Opteo app, explained.

Guillaume Devinat avatar Adam Dale avatar Hayley avatar +1
43 articles in this collection
Written by Guillaume Devinat, Adam Dale, Hayley and 1 other
Keywords

Add Location Name as Negative Keyword

Why we suggest adding location names as negative keywords and details on how this improvement works.
Hayley avatar
Written by Hayley
Updated over a week ago

Add Keyword from Search Term

Why build keyword lists from search term reports, and how Opteo makes it easy.
Shaquira Jeyasingh avatar
Written by Shaquira Jeyasingh
Updated over a week ago

Fix Below First Page Bids

If your ads aren't appearing on the first page of search results, make sure your bids aren't the culprit.
Hayley avatar
Written by Hayley
Updated over a week ago

Add Negative Keyword

How Opteo identifies new negative keywords and saves you time.
Shaquira Jeyasingh avatar
Written by Shaquira Jeyasingh
Updated over a week ago

Create Single Keyword Ad Group (SKAG)

Why we rate SKAGs, and how Opteo will help you create them in one click.
Hayley avatar
Written by Hayley
Updated over a week ago

Fix Keyword Conflicts

Why keyword conflicts are a problem and two different routes to fix them.
Hayley avatar
Written by Hayley
Updated over a week ago

Fix Modified Broad Negatives

The problem with modified broad negatives, and how Opteo fixes them for you.
Shaquira Jeyasingh avatar
Written by Shaquira Jeyasingh
Updated over a week ago

Pause Duplicate Keyword

Why you might be driving up your own cost with duplicate keywords and how Opteo will help you choose which to pause.
Shaquira Jeyasingh avatar
Written by Shaquira Jeyasingh
Updated over a week ago

Pause Keyword

Why you see the Pause Keyword improvement and how Opteo bases a decision.
Shaquira Jeyasingh avatar
Written by Shaquira Jeyasingh
Updated over a week ago

Replace Broad Keyword

How broad keywords are eating your budget and how Opteo will fix the highest spenders.
Shaquira Jeyasingh avatar
Written by Shaquira Jeyasingh
Updated over a week ago