Improvements
Every optimization task you can encounter in the Improvements tab of the Opteo app, explained.
43 articles

+2Written by Hayley, Shaquira Jeyasingh, Dany Martins and 2 others


How Opteo Selects The Best Time Range To Make Decisions
How Opteo uses look back windows and calculates how much data is needed to evaluate Google Ads performance and make optimisation suggestions
Written by Dany Martins. Updated over a week ago
Adjust Conversion Attribution Model
What is attribution modelling, and why Opteo suggests using a position based attribution model.
Written by Hayley. Updated over a week ago
Add Industry Negative Keyword
How Opteo identifies industry negative keywords
Written by Guillaume Devinat. Updated over a week ago
Using Improvement Queue
How to push multiple improvements at once using the Improvement Queue.
Written by Hayley. Updated over a week ago