Opteo

Changes Opteo's algorithms recommend for your ad accounts, ready to review and push in one click.

Improvements

What Improvements are, how Opteo finds them, and where to review, push and dismiss them.

Improvements Overview

Open an Improvement, check the data behind it, adjust it if you need to, and push it to your ad account.

Review and push an Improvement

Push or dismiss several Improvements at once, choose how long to dismiss them for, and bring dismissed ones back.

Push, dismiss and restore Improvements

Switch Improvement types on or off for an ad account, and sort the Active tab the way you like.

Choose which Improvement types you see

What the Checks Completed count and the impact tags on Improvements tell you.

Checks Completed and impact tags explained

Use Populate Algorithm to fill in every Algorithm Settings value from your goals and your ad account's data.

Fill in Algorithm Settings with AI

Stop Opteo suggesting exclusions for segments and brand terms that matter to your business.

Protect segments and search terms from exclusion

Stop Opteo suggesting Improvements for specific campaigns by moving them to the Excluded Campaigns group.

Exclude campaigns from Improvements

Why different Improvements use different date ranges, and how to set the shortest range Opteo will use.

How Opteo chooses the date range for an Improvement

Tune how Opteo's Improvements algorithm judges each ad account, from bid limits to the segments it should never exclude.

Algorithm Settings Overview

Why a Classify Search Term Improvement can't be pushed on a broad-match-only campaign, and how to fix it.

Choose the match type for Classify Search Term

Review, push and dismiss Improvements, and tune which ones you see.

How to use Improvements

How Opteo spots demographic groups that underperform in a campaign or ad set, and what excluding them changes.

Exclude Age Range, Gender, Income Range or Parental Status

How Opteo spots job titles that underperform in a LinkedIn campaign, and what excluding one changes.

Exclude Job Title on LinkedIn Ads

How Opteo spots seniority levels that underperform in a LinkedIn campaign, and what excluding them changes.

Exclude Seniority on LinkedIn Ads

How Opteo spots job functions that underperform in a LinkedIn campaign, and what excluding them changes.

Exclude Job Function on LinkedIn Ads

How Opteo spots industries that underperform in a LinkedIn campaign, and what excluding one changes.

Exclude Industry on LinkedIn Ads

How Opteo spots individual companies that underperform in a LinkedIn campaign, and what excluding one changes.

Exclude Company on LinkedIn Ads

How Opteo spots company sizes that underperform in a LinkedIn campaign, and what excluding them changes.

Exclude Company Size on LinkedIn Ads

How Opteo spots a country that underperforms in a Microsoft Ads, Meta Ads or LinkedIn Ads campaign, and what excluding it changes.

Exclude Country

How Opteo spots US states that underperform in a Microsoft Ads or LinkedIn Ads campaign, and what excluding them changes.

Exclude State

How Opteo spots websites, YouTube channels and mobile apps that waste spend, and what excluding them changes.

Exclude Website, YouTube or Mobile App Placements

How Opteo spots an area inside your targeted locations that underperforms, and what excluding it changes.

Exclude Location

How Opteo spots a device type that underperforms in a campaign or ad set, and what excluding it changes on each platform.

Exclude Device

Uses segment performance data to flag where exclusions could improve efficiency and cut wasted spend.

Exclusions

Turn off the LinkedIn Audience Network for a campaign when ads shown off LinkedIn are costing more than ads on LinkedIn.

Disable Offsite Delivery on LinkedIn Ads

Stop an ad set showing on Audience Network, Messenger or Threads when that platform is underperforming the rest of the ad set.

Disable Publisher Platform on Meta Ads

Stop an ad group showing on Microsoft's syndicated search partners when they're performing worse than Bing.

Disable Search Partners on Microsoft Ads

Turn off the Display Network in a Search campaign when Display traffic is performing worse than Search.

Disable Display Network

Turn off Meta's Visual Touch-Ups for images so your image ads show as you designed them.

Disable Image Touch-Ups in Meta Ads

Turn off Meta's automatic video cropping so your video ads keep the framing you chose.

Disable Video Touch-Ups in Meta Ads

Turn off Meta's Text Improvements so your ad copy runs as you wrote it.

Disable Text Improvements in Meta Ads

Stop Google writing extra headlines and descriptions for the ads in a Search campaign.

Disable Text Customization in Google Ads

Turn off Optimized Targeting so a Display or Demand Gen ad group only reaches the audiences you chose.

Disable Optimized Targeting in Google Ads

Rotate a LinkedIn campaign's ads evenly so each one gets a fair share of impressions.

Disable Optimized Ad Rotation in LinkedIn Ads

Make sure a Performance Max campaign sends people to the landing pages you chose.

Disable Final URL Expansion in Microsoft Ads

Choose which of Microsoft's auto-applied recommendations to switch off for an ad account.

Disable Auto-Apply Recommendations in Microsoft Ads

Stop Microsoft writing headlines and descriptions for a Performance Max campaign.

Disable Auto-Generated Text Assets in Microsoft Ads

Stop Microsoft pulling images from your site into a Performance Max campaign.

Disable Auto-Generated Image Assets in Microsoft Ads

Stop Microsoft writing extra headlines and descriptions for the responsive search ads in a Search campaign.

Disable Auto-Generated Assets in Microsoft Ads

Turn off LinkedIn Audience Expansion so a campaign only reaches the audience you chose.

Disable Audience Expansion in LinkedIn Ads

Turn off Meta's Ad Overlays so text isn't added on top of your images.

Disable Ad Overlays in Meta Ads

Show a LinkedIn campaign only to people whose profile location is in your target area.

Switch to Permanent Location Targeting for LinkedIn

Set ad group targets in a Target CPA or Target ROAS campaign so budget moves towards the ad groups that perform best.

Adjust Ad Group Targets

Raise or lower bids for a location that's performing better or worse than the rest of the campaign.

Adjust Location Bid

Lower bids on keywords that contain a word or phrase that's spending without converting in your search terms.

Reduce N-Gram Bids

Raise the bid on a keyword with Google's Below First Page Bid status so its ads can show on the first page.

Fix Below First Page Bid

Raise the daily budget of a campaign that's limited by budget but performing well against your target.

Raise Budget Cap

Raise or lower bids for an age range, gender, income range or parental status that performs differently from the rest.

Adjust Demographic Bids

Show Google Ads campaigns only to people in your target locations when people merely interested in them aren't converting.

Disable Locations of Interest

Show a Microsoft Ads campaign only to people who are in your target locations, not people searching about them.

Disable Locations of Interest in Microsoft Ads

Turn off Google search partners for a campaign when partner sites are performing worse than Google Search.

Disable Search Partners on Google Ads

Raise or lower bids for mobile, desktop or tablet when one device is performing differently from the rest.

Adjust Device Bid

Helps you take control of hidden default settings and fine-tune bid or target adjustments to protect and improve performance.

Adjustments

How Opteo flags search terms that aren't covered by a keyword or negative yet, and how to add them as one or the other.

Classify Search Term

How Opteo spots keywords that spend a lot and convert too little, and what pausing one changes.

Pause Keyword

How Opteo spots keywords whose bid is too high or too low for their performance, and how to change the bid.

Adjust Keyword Bid

How Opteo spots negatives that block your own keywords, and the two ways to fix a conflict.

Fix Keyword Conflicts

How Opteo spots broad match keywords that bring in poor traffic, and what swapping them to phrase match changes.

Replace Broad Keyword

How Opteo spots duplicate keywords competing for the same searches, and how to pause the weaker one.

Pause Duplicate Keyword

How Opteo spots words in your search terms that ad accounts like yours usually block, and how to add them as negatives.

Add Industry Negative

How Opteo spots budget-limited campaigns that are missing your target, and what lowering their bids changes.

Reduce Campaign Keyword Bids

Manage search terms, pause underperforming keywords, and adjust bids to stay in control of performance.

Keywords

How Opteo spots search campaigns that are missing your main shared negative list, and how to add it.

Apply Negative List

How Opteo spots search terms that mention a place your campaign doesn't target, and how to block them.

Add Location Name as Negative

How Opteo spots a word or short phrase in your search terms that spends a lot and rarely converts, and how to add it as a negative.

Add N-Gram Negative

Manage and expand your negative keywords to keep irrelevant traffic out and performance on track.

Negatives

How Opteo spots Display campaigns with no frequency cap, and how to add one.

Add Frequency Cap

How Opteo spots Display campaigns that are missing one of your placement exclusion lists, and how to add them.

Apply Exclusion List to Campaigns

Fixes for missing extensions, broken links and settings that quietly hold an ad account back.

Hygiene

Create a custom design with text, images, and links

Open App

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