Opteo spotted two keywords that target the same searches in the same way. Duplicates compete with each other, split your data and make it harder to control which keyword serves. Opteo only flags pairs that really overlap, for example the same location targeting and language.
What pushing it does
Pushing pauses one of the two keywords in Google Ads. By default that's the Losing Duplicate: the one that does worse on performance, CTR and Quality Score. The other keyword stays live.
Before you push
The Keyword Comparison shows both keywords side by side, with their campaigns and ad groups. If your account structure means the other one should go, use the Pause Keyword menu to pause the Winning Duplicate instead.
Dismiss it if you need both keywords.
Covers Google Ads.