Opteo spotted a campaign that's limited by its budget and falling short of your target CPA or ROAS. It sounds backwards, but lower bids mean a lower cost per click, so the same budget buys more clicks.

Pushing lowers every keyword bid in the campaign by the percentage shown on the Improvement. In Display campaigns the Improvement is called Reduce Campaign Ad Group Bids and lowers ad group bids instead. Your budget doesn't change. This Improvement appears in campaigns that use manual bidding.

The Improvement compares the campaign's recent cost per click, clicks and spend with what Opteo expects after the change. Treat the projections as a guide: the real result depends on how much cheaper traffic is available.

Dismiss it if you'd rather keep bids where they are. You can tune how strict Opteo is in Algorithm Settings.

Covers Google Ads.