Algorithm Settings control how Opteo finds Improvements for an ad account. Instead of every ad account being held to the same standards, you can tune the algorithm to match its goals, so you get fewer suggestions that don't fit.
Settings apply to one ad account and are shared by everyone on your team. They only change which Improvements Opteo suggests, never anything in the ad account itself.
Where to find Algorithm Settings
Click Algorithm Settings at the top of the ad account's Improvements page (Active tab).
When you set up a new ad account, it's the last step, after Targets. See Set up an ad account for the first time.
Two ways to set it up
Let AI fill it in: pick what you care about most and how bold to be, and Opteo fills in every value for you. See Fill in Algorithm Settings with AI.
Set values yourself: open any section and change its values.
Each section shows where its values came from: System Defaults, the outcome and aggressiveness you populated with (like Reduce, Balanced), or Manual if you've changed them yourself.
Sections
Each section controls a group of Improvements. Which sections you see depends on the ad platform. On Google Ads:
Keyword Bids & Pausing: when to adjust keyword bids and when to pause underperforming keywords
Broad Keyword Replacement: when to replace broad match keywords that miss their targets
Segment Exclusions: when to exclude segments like locations, demographics, devices and networks, plus your Protected Segments
Location Bids & Exclusions: bid adjustments and exclusions for countries, regions and cities
Demographic Bids & Exclusions: bid adjustments and exclusions for age, gender, parental status and income
Device Bids & Exclusions: bid adjustments and exclusions for desktop, mobile and tablet
Search Partners: when to suggest switching off Search Partners
Budget Caps & Campaign Bids: when to raise budgets for strong campaigns, and lower bids when budget is tight
Search Term Classification: when to surface search terms to add as keywords or negatives
N-Gram Negatives & Bids: when to suggest n-gram negatives and bid changes, plus your Protected Terms
Most sections include a Minimum Date Range, the shortest period of data Opteo will use for those Improvements. See How Opteo chooses the date range for an Improvement.
To keep important segments or brand terms from being suggested as exclusions, see Protect segments and search terms from exclusion.
After you save
Click Save Algorithm Settings. Opteo refreshes the ad account's Improvements with your new settings, and the change is recorded in the ad account's Changelog under Algorithm Settings, so your team can see who changed what.