Improvements are Opteo's optimisation recommendations. Opteo checks your ad accounts every day for wasted spend and missed opportunities, and turns what it finds into ready-made changes you can review and push in one click.
Each Improvement pairs a problem in your data, like a search term with a high CPA, with a suggested fix. The fix is a starting point: you know the ad account better than any algorithm, so give it a quick sense-check before pushing. Dismissing an Improvement never changes anything in your ad account.
Where to find Improvements
Open an ad account from the Accounts page.
Click Improvements at the top of the left-hand menu.
Improvements has three tabs:
Active: Improvements ready for you to review. Most of your work happens here.
Completed: Improvements you or your team have pushed.
Dismissed: Improvements you've set aside, grouped by how long they're dismissed for.
On the Active tab, Improvements are grouped into Exclusions, Adjustments, Keywords and Negatives.
Working with Improvements
Push, dismiss and restore Improvements, including several at once
Make Improvements fit your ad account
Improvements are judged against your targets, so the better your setup, the better the suggestions. Check your campaign groups in Targets (see Group campaigns by CPA or ROAS level), and tune how the algorithm works in Algorithm Settings.
If you don't see any Improvements
After you link an ad account, Opteo shows Improvements Incoming while it analyses the data. The first Improvements usually arrive within a few minutes. If a group stays empty, Opteo hasn't found anything worth changing there right now. New Improvements appear as your data changes.