Opteo

What Improvements are, how Opteo finds them, and where to review, push and dismiss them.

Improvements Overview

Open an Improvement, check the data behind it, adjust it if you need to, and push it to your ad account.

Review and push an Improvement

Push or dismiss several Improvements at once, choose how long to dismiss them for, and bring dismissed ones back.

Push, dismiss and restore Improvements

Switch Improvement types on or off for an ad account, and sort the Active tab the way you like.

Choose which Improvement types you see

What the Checks Completed count and the impact tags on Improvements tell you.

Checks Completed and impact tags explained

Use Populate Algorithm to fill in every Algorithm Settings value from your goals and your ad account's data.

Fill in Algorithm Settings with AI

Stop Opteo suggesting exclusions for segments and brand terms that matter to your business.

Protect segments and search terms from exclusion

Stop Opteo suggesting Improvements for specific campaigns by moving them to the Excluded Campaigns group.

Exclude campaigns from Improvements

Why different Improvements use different date ranges, and how to set the shortest range Opteo will use.

How Opteo chooses the date range for an Improvement

Tune how Opteo's Improvements algorithm judges each ad account, from bid limits to the segments it should never exclude.

Algorithm Settings Overview

Why a Classify Search Term Improvement can't be pushed on a broad-match-only campaign, and how to fix it.

Choose the match type for Classify Search Term

Review, push and dismiss Improvements, and tune which ones you see.

How to use Improvements

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