Checks Completed
At the top of each Improvement group you'll see a count like 1,240 Checks Completed. It shows how much of your ad account Opteo checked for that group, like how many keywords, locations or placements it looked at, and when it last checked.
Click it to see the breakdown by type of check, and how many Improvements each one produced. A group can have lots of checks and no Improvements: that means Opteo looked and found nothing worth changing.
Impact tags
Many Improvements show a tag estimating what the change could be worth over a year, based on recent performance. For example:
Reallocate £X/year: spend that could be moved away from something that isn't converting
Add N Conversions/year or Add £X Conv. Value/year: extra results the change could bring in
Add N Clicks/year: extra traffic
Rebalance £X/year or Classify £X/year: spend affected by a bid change or by classifying search terms
Some tags describe what the change is for instead of a number, like Control Ad Creative, Prevent Automated Changes or Exclude Irrelevant Traffic.
The tags are estimates to help you decide what to do first. They're not guarantees.