Adjustments
Helps you take control of hidden default settings and fine-tune bid or target adjustments to protect and improve performance.
By Shaquira1 author29 articles
- Disable Offsite Delivery on LinkedIn AdsHow Opteo identifies when LinkedIn's offsite delivery is underperforming and recommends disabling it to keep spend on LinkedIn.
- Disable Publisher Platform on Meta AdsHow Opteo identifies when Meta's Audience Network placements are underperforming and recommends disabling them.
- Disable Search Partners on Microsoft AdsHow Opteo identifies when Microsoft Ads search partner sites are underperforming and recommends disabling them.
- Disable Display NetworkHow Opteo identifies when the Display Network is underperforming on your Search campaigns and recommends disabling it.
- Disable Image Touch-Ups in Meta AdsLearn how Meta automatically crops, expands, and animates ad images, and how to turn it off.
- Disable Video Touch Ups in Meta AdsLearn how Meta auto-crops and resizes videos, why it can distort framing, and how to preserve quality.
- Disable Text Improvements in Meta AdsUnderstand how Meta rewrites ad text automatically, when it dilutes brand voice, and how to maintain control.
- Disable Text Customisation in Google AdsSee how auto-generated ad copy works in Performance Max, why it often misses the mark, and how to turn it off.
- Disable Optimised Targeting in Google AdsLearn why Optimised Targeting expands beyond your chosen audiences and how Opteo helps you control spend.
- Disable Optimised Ad Rotation in LinkedIn AdsFind out why LinkedIn favours certain ads too early, how it hurts A/B testing, and how to switch it off.
- Disable Audience Network in LinkedIn AdsLearn how LinkedIn extends ads to third-party sites, why quality suffers, and how to keep spend on LinkedIn only.
- Disable Final URL Expansion in Microsoft AdsUnderstand how Microsoft swaps in different landing pages, when this causes misalignment, and how to keep control.
- Disable Auto-Apply Recommendations in Microsoft AdsSee how Microsoft’s auto-applied recommendations can override strategy, and how to disable them.
- Disable Auto Generated Text Assets in Microsoft AdsLearn how Microsoft creates headlines and descriptions automatically, why they’re often generic, and how to keep copy on-brand.
- Disable Auto Generated Image Assets in Microsoft AdsLearn how Microsoft pulls images from your site, when they don’t fit your brand, and how to prevent mismatched visuals.
- Disable Auto-Generated RSA Assets in Microsoft AdsLearn how Microsoft creates RSA text from your URLs, why that can dilute messaging, and how to disable it.
- Disable Audience Expansion in LinkedIn AdsUnderstand how LinkedIn broadens targeting by default, when it wastes budget, and how Opteo helps you stop it.
- Disable Ad Overlays (Image Templates) in Meta AdsLearn how Meta adds text overlays to your images, when they clutter creatives, and how to keep visuals clean.
- Switch to Permanent Location Targeting for LinkedInHow LinkedIn’s location options affect who sees your ads.
- Adjust Ad Group TargetsOptimise ad group targets to boost performance and smart bidding.
- Adjust Location BidsAdjust location bids to cut CPA and boost campaign efficiency.
- Reduce N-Gram Bids
- Fix Below First Page BidsIncrease bids to get you onto the first page of the search results.
- Raise Budget CapYour daily budget cap might actually be costing you money. If that's the case, Opteo will tell you exactly how to adjust it.
- Adjust Demographic BidWhat is demographic targeting?
- Disable Locations of InterestWhy are searchers outside my target locations seeing my ads?
- Disable Locations of Interest in Microsoft AdsUnderstand Microsoft’s location intent settings, why ads show outside your service area, and how to focus only on in-location users.
- Disable Search Partner SitesCut wasted spend by disabling underperforming search partner sites.
- Adjust Device BidLearn how to optimise your bids on desktop, tablet and mobile.