Opteo Features
A guide to all Opteo’s features, with clear explanations of how they work and when to use them.
Improvements
Guides for optimising with Opteo Improvements
ExclusionsUses segment performance data to flag where exclusions could improve efficiency and cut wasted spend.7 articles
AdjustmentsHelps you take control of hidden default settings and fine-tune bid or target adjustments to protect and improve performance.21 articles
KeywordsManage search terms, pause underperforming keywords, and adjust bids to stay in control of performance.8 articles
NegativesManage and expand your negative keywords to keep irrelevant traffic out and performance on track.4 articles
How to use ImprovementsTips and tricks for setting up Improvements4 articles
Misc.6 articles
Troubleshooting improvement errorsError when trying to apply an improvement? It could be an easy fix.1 article
Toolkit Features
N-Gram Finder & Account Manager
Alerts
Guides for setting up Opteo email and Slack alerts
Opteo AlertsA guide to the five types of alerts Opteo may send you, and how to receive them.
Mute alerts in OpteoHow to switch off a type of alert, or mute alerts for a specific account.
Get Opteo alerts via SlackConnect your Slack account to have Opteo alerts delivered straight to your favourite Slack channel.
Zero Conversion AlertHow Opteo monitors if your conversion action stops working
KPI AlertsStay on top of performance swings, before your clients do
Zero Impression AlertBe the first to know when an account goes dark
Performance
Dashboard, Segments, Scorecard & Trends
Understanding the Performance pages in OpteoLearn how to use Opteo’s performance tools to explore your PPC data, fast, and uncover insights.
Use Segments to understand performance by audienceUse the Segments tab to see how your traffic performs by location, device, demographic, and more.
Use Tables to scan multiple KPIs at onceUse the Tables view to monitor multiple metrics side-by-side and quickly spot highs, lows, and anomalies.
Use Graphs to spot KPI trendsUse graphs to explore trends across key metrics like spend, conversions, CPA, ROAS, and more.
Why doesn't my LinkedIn Segments data match Opteo?LinkedIn reports metrics differently than other platforms. Here's how.
ScorecardRun Google Ads Audits in seconds, with Scorecard.
Budget Management
Guides for setting up Opteo's budget management tools
Set up Opteo's budget tracking toolHow to set monthly budget targets in Opteo, to unlock the pacing tool and budget alerts.
Pause spend when over budgetOpteo can help prevent overspending your Google Ads budget. This article explains the Pause Spend When Over Budget feature and how it works.
Impact Statistics
Review cost savings, time savings, and usage with Impact Statistics
Impact StatisticsA report designed to estimate the impact Opteo has had for your team and for your accounts.
FAQs
Most commonly asked questions
Why does my Opteo report data not match Google Ads?Troubleshooting misaligned conversion data between Google Ads and Opteo.
How do I get in touch Opteo support?Various channels to reach the Opteo Customer Support team for help.
Why is my account not appearing in Opteo?How to find missing accounts, and link them to your Opteo Account Centre.