What is the Zero Conversions alert?
The Zero Conversions Alert in Opteo is designed to notify you when a specific conversion action in your Google Ads account hasn’t recorded any conversions for several days in a row.
It helps flag potential performance drops, setup issues, or account changes that might be affecting your tracked conversion actions. But to avoid unnecessary noise, it uses a carefully designed set of rules to decide when to alert and when to hold back.
How Zero Conversions Alerts Work
We apply several checks before sending a zero conversions alert. These checks help reduce noise, and make sure we only alert when it really matters.
1. We wait for 5 days of zero conversions
We only trigger an alert if a conversion action has had zero conversions for yesterday and the 4 days before that.
This is because conversion data often lags—it’s tied to the click date, not when the conversion actually happened. So waiting a few days ensures we’re not flagging something that just hasn’t shown up yet.
2. We don’t alert if impressions are also zero
If there’s already been a zero impressions alert for that conversion action, we won’t send a zero conversions alert.
In most cases, no impressions explains no conversions, and a second alert would just be redundant.
3. We check the day-of-week pattern
We look at the same weekday over the past 4 weeks - for example, if we’re checking Thursday, we look at the last 4 Thursdays.
We calculate the average number of conversions for those days.
If the average is less than 10, we don’t send an alert. That usually means it’s a “low-volume” or “dead” conversion action where zero conversions isn’t surprising.
4. We Avoid Duplicate Alerts
If we’ve already triggered a zero conversions alert for the same conversion action in the past 4 days, we won’t trigger another one.
What this means for you
This system helps you focus on real issues, not false alarms. But it also means:
Alerts might not appear immediately, especially if conversions are just delayed.
You won’t get alerts for conversion actions that usually get low or no conversions.
If impressions are already flagged, we won’t double up with a conversions alert.