What are Segments
The Segments tab slices your account performance by different dimensions, such as device, location, hour of day, and keyword content. Each table shows how that segment performs against the CPA or ROAS target for its campaign group.
You can:
Spot patterns in high-performing or underperforming traffic
Compare performance across different audience traits
Use the insights to adjust campaign strategy or targeting
Where to find Segments
Inside an ad account, open the Performance tab from the left-hand menu.
Select Segments
Selecting your data
Date range
Use the date picker elector at the top right to choose which periods to compare in Segments.
Campaigns
Click the pencil icon next to Campaigns at the top of the page to select which campaigns to include and exclude from the data in Segments.
Conversion Actions
Click the pencil icon next to Conversions Actions at the top of the page to select which campaigns to include and exclude from the data in Segments.
Best and worst Segments
At the top of the page, you’ll see your best and worst segments at a glance. This includes their CPA or ROAS (depending on the mode you’re using), the target set in Opteo, and how far each segment is from that target.
The difference (or delta) is colour-coded: green if it’s close to the target, red if it’s far.
You can click any row in the best/worst table to jump straight to that segment and view all the details
Otherwise, if you prefer to go segment by segment, simply scroll down the page. You can analyse performance by:
Campaigns
Devices
Age ranges and genders
Days of week and hours of day
Countries, cities, and regions
Landing page URLs
Search terms and keyword groupings (for Google and Microsoft Ads)
Company size, job title, or industry (for LinkedIn Ads)h term report.
Landing page URL
Exporting data
Click Export CSV to download any table for further analysis or reporting.
Analyse with AI
Select Analyse with AI to send that segment table to the AI Chat to work with.