What is the Zero Impression alert?
Opteo checks every linked ad account once a day. When impressions flatline, you’ll be the first to know. No setup required, no need to create custom rules.
In a busy PPC workflow, it’s easy to miss when something goes wrong in an account (especially if you’re managing a growing portfolio of clients). Sometimes accounts go completely down due to issues like expired credit cards, account suspensions, or even a client’s website going offline.
Opteo’s Zero Impressions Detected alert is designed to catch these moments as soon as they happen, so you’re not left in the dark - or worse, being told by a client before you even realise there’s a problem.
Why this matters
Picture this: A client calls on a Tuesday morning saying leads are slow. You check their account and discover it’s been down since Friday evening. That’s four full days of no ads running - and no one caught it.
Situations like this are more common than you’d think, and they’re hard to avoid without dedicated monitoring. Logging into every account daily just isn’t realistic. That’s where Opteo steps in.
How the alert works
If one of your ad accounts suddenly stops serving impressions, you’ll receive a Zero Impressions Detected alert in Opteo. This alert tells you:
Ads are no longer running
Spend has dropped to zero
Impressions have fallen sharply (e.g. from 19,000 to 0)
What the expected impression volume was for the day (based on historical data)
A clear visual graph showing the drop-off
This allows you to act fast - check payment methods, ad status, disapprovals, site issues, or account suspensions - and fix the issue before it grows into a bigger problem.
When the alert is sent
Once a day, Opteo looks at the previous day for every linked ad account. It sends a Zero Impressions alert when all of these are true:
The ad account has at least one enabled campaign
The ad account got zero impressions yesterday
Yesterday is the first day of the drop. You get one alert when ads stop, not a new alert every day they stay off
Zero impressions isn't normal for that day of the week. If the ad account regularly gets no impressions on, say, Sundays (because of ad scheduling, for example), Opteo won't alert you about Sundays
The ad account normally gets a meaningful number of impressions on that day of the week, based on the previous four weeks
If a Google Ads account was paused by Pause Spend When Over Budget, Opteo knows why impressions stopped and doesn't send an alert.
Zero Impressions alerts cover every platform you can link to Opteo: Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and TikTok Ads.
What to do next
When you receive a Zero Impressions alert:
Check for common issues:
Payment problems (expired cards)
Account suspensions or disapprovals
Campaigns paused or deleted
Client website outages
Take action to resolve the issue.
Recheck performance in Opteo after changes.