Keywords
Manage search terms, pause underperforming keywords, and adjust bids to stay in control of performance.
By Shaquira1 author8 articles
- Classify Search TermHow to classify search terms, as either keywords or negative keywords.
- Pause KeywordSpot and pause keywords that spend too much and convert too little.
- Adjust Keyword BidsLearn how to optimise keyword bids based on performance.
- Fix Keyword ConflictsFix conflicts to unblock keywords and regain lost traffic.
- Replace Broad KeywordHow broad keywords can eat away at your budget.
- Pause Duplicate KeywordHow duplicate keywords create account pollution.
- Add Industry Negative KeywordLearn how to block irrelevant terms using industry insights.
- Reduce Campaign Keyword BidsLower bids to improve CPC and performance in budget-limited campaigns.
