Keywords
Manage search terms, pause underperforming keywords, and adjust bids to stay in control of performance.
Classify Search TermHow to classify search terms, as either keywords or negative keywords.
Pause KeywordSpot and pause keywords that spend too much and convert too little.
Adjust Keyword BidsLearn how to optimise keyword bids based on performance.
Fix Keyword ConflictsFix conflicts to unblock keywords and regain lost traffic.
Replace Broad KeywordHow broad keywords can eat away at your budget.
Pause Duplicate KeywordHow duplicate keywords create account pollution.
Add Industry Negative KeywordLearn how to block irrelevant terms using industry insights.
Reduce Campaign Keyword BidsLower bids to improve CPC and performance in budget-limited campaigns.