Opteo spotted a keyword that's performing better or worse than its campaign group's CPA or ROAS. Raising the bid on a strong keyword can win more conversions; lowering it on a weak one cuts wasted spend.

Pushing changes the keyword's max CPC bid in Google Ads to the new bid shown. Nothing else about the keyword changes. This Improvement appears in campaigns that use manual bidding.

The Improvement shows the keyword's spend, conversions and CPA (or ROAS) against its campaign group, its impression share, and a chart of how it compares with similar keywords. Use the Keyword Bid field to set a different bid before pushing.

If a keyword is performing very badly, Opteo suggests Pause Keyword instead. You can tune how strict Opteo is in Algorithm Settings.

Covers Google Ads.