Opteo spotted a keyword that has spent a lot while converting very little compared with its campaign group, or not at all. Pausing it frees up budget for the keywords that perform.

Pushing pauses the keyword in Google Ads. You can turn it back on there at any time. Nothing else changes.

The Improvement shows the keyword's spend, conversions and CPA (or ROAS) over the period Opteo looked at, and how far it trails the campaign group.

Dismiss it if the keyword matters for reasons the numbers don't show, for example brand coverage. You can tune how strict Opteo is in Algorithm Settings.

Covers Google Ads.