Opteo spotted an area inside your targeted locations that's performing well below the rest of the campaign. If you target the whole United States but Texas costs far more per conversion, for example, excluding Texas moves that budget to the areas that perform.

Pushing adds the area as an excluded location in Google Ads, so people there stop seeing your ads. When there isn't enough data in a single campaign, Opteo looks at similar campaigns in the same campaign group together, and the exclusion goes on every campaign listed on the Improvement. Your other locations don't change.

The Improvement shows the area's spend, conversions and CPA (or ROAS) against the campaign or campaign group, and how much spend would move elsewhere. Check the campaigns listed.

Dismiss it if you need to stay visible there. When an area deserves a smaller nudge rather than an exclusion, Opteo suggests Adjust Location Bid instead. You can tune how strict Opteo is in Algorithm Settings.

Covers Google Ads.