Opteo spotted one or more seniority levels in a LinkedIn campaign that are performing well below the rest of the campaign and its campaign group. Excluding them moves budget towards the people with buying power for what you sell.

Pushing adds the seniority levels to the campaign's exclusions in LinkedIn Ads, so your ads stop showing to people at those levels. The rest of the campaign's targeting stays the same.

The table compares each seniority level's spend, conversions and CPA (or ROAS) with the campaign average. Use the Action column to exclude other levels too, or set one back to No Change.

Dismiss it if you're reaching that level on purpose, for example to build pipeline with junior roles. To stop Opteo suggesting it again, see Protect segments and search terms from exclusion. You can also tune how strict Opteo is in Algorithm Settings.