Exclusions
Uses segment performance data to flag where exclusions could improve efficiency and cut wasted spend.
Exclude DemographicHow to remove underperforming demographic segments from your campaigns
Disable Locations of InterestWhy are searchers outside my target locations seeing my ads?
Disable Locations of Interest in Microsoft AdsUnderstand Microsoft’s location intent settings, why ads show outside your service area, and how to focus only on in-location users.
Exclude PlacementLearn how to exclude poor websites, YouTube Channels, mobile apps and Gmail placements.
Disable Search Partner SitesCut wasted spend by disabling underperforming search partner sites.
Exclude LocationLearn how to exclude poor-performing locations to reduce wasted spend.
Exclude DeviceHow to remove underperforming device types from your campaigns