Opteo spotted a company in a LinkedIn campaign that's performing well below the rest of the campaign and its campaign group. Excluding it stops spend on people at a company that rarely converts for you.

Pushing adds the company to the campaign's exclusions in LinkedIn Ads, so your ads stop showing to people who work there. The rest of the campaign's targeting stays the same.

Each Improvement covers one company. A chart shows how it compares with the other companies the campaign reached, alongside its spend and conversions.

Dismiss it if the company is a target account you want to keep reaching, for example in an account-based campaign. To stop Opteo suggesting it again, see Protect segments and search terms from exclusion. You can also tune how strict Opteo is in Algorithm Settings.