Opteo spotted a placement where your ads are spending a lot and converting poorly compared with similar placements. It might be a single website, YouTube channel or mobile app, or all of YouTube or all mobile apps in your Display campaigns.
What pushing it does
A single website, channel or app: added as an account-level exclusion, so none of your campaigns show ads there.
All of YouTube or all mobile apps: excluded from the Display campaigns listed on the Improvement.
Bids, budgets and other targeting don't change.
Before you push
The Improvement shows the placement's spend, conversions and CPA (or ROAS) against the average for that kind of placement, with a preview of the site, channel or app. Opteo counts view-through conversions for the conversion actions in Targets here.
Dismiss it if the placement matters to your brand.
Covers Google Ads.