Opteo spotted one or more demographic groups (an age range, gender, household income range or parental status) that are performing well below the rest of a campaign or ad set. Excluding them moves budget towards the people who convert. With Smart Bidding, excluding a group is often the only way to stop that traffic.
What pushing it does
Pushing excludes the groups from the campaign in Google Ads or Microsoft Ads, or removes them from the ad set's targeting in Meta Ads. Nothing else in the campaign or ad set changes.
Before you push
The table compares each group's spend, conversions and CPA (or ROAS) with the average. Use the Action column to exclude other groups too, or set one back to No Change.
Dismiss it if you need to keep reaching that group. To stop Opteo suggesting it again, see Protect segments and search terms from exclusion.
Covers Google Ads (age range, gender, income range and parental status), Microsoft Ads (age range and gender) and Meta Ads (gender).