Opteo spotted a device type (computers, mobiles or tablets) that's performing well below the rest of a campaign or ad set. Excluding it moves budget towards the devices that convert. With Smart Bidding, excluding a device is often the only reliable way to stop that traffic.
What pushing it does
Google Ads and Microsoft Ads: sets the campaign's bid adjustment for that device to -100%, so ads stop showing on it.
Meta Ads: removes the device from the ad set's targeting.
Nothing else in the campaign or ad set changes.
Before you push
The table compares each device's spend, conversions and CPA (or ROAS) with the average. Use the Action column to exclude another device too, or set one back to No Change. On Meta Ads, at least one device has to stay switched on.
Dismiss it if you need to keep that device, for example for a mobile-only offer. To stop Opteo suggesting it again, see Protect segments and search terms from exclusion.
Covers Google Ads, Microsoft Ads and Meta Ads.