Opteo spotted one or more job functions in a LinkedIn campaign that are performing well below the rest of the campaign and its campaign group. Excluding them moves budget towards the departments that actually buy from you.

Pushing adds the job functions to the campaign's exclusions in LinkedIn Ads, so your ads stop showing to people in those functions. The rest of the campaign's targeting stays the same.

The table compares each job function's spend, conversions and CPA (or ROAS) with the campaign average. Use the Action column to exclude other job functions too, or set one back to No Change.

Dismiss it if you're reaching that function on purpose, for example in a broad awareness campaign. To stop Opteo suggesting it again, see Protect segments and search terms from exclusion. You can also tune how strict Opteo is in Algorithm Settings.