Opteo spotted one or more US states where your ads are performing well below the rest of a campaign. Excluding them moves budget towards the states that convert for you.
What pushing it does
Opteo adds the states to the campaign's excluded locations, so your ads stop showing there. The rest of your targeting, and your bids, budgets and ads, stay the same.
Before you push
The table compares each state's spend, conversions and CPA (or ROAS) with the campaign average. Use the Action column to exclude other states too, or set one back to No Change.
Dismiss it if you need to keep reaching a state, for example where you have a store or sales team. To stop Opteo suggesting it again, see Protect segments and search terms from exclusion. You can tune when it appears in Algorithm Settings, under Segment Exclusions.
On Google Ads, Opteo suggests Exclude Location instead.
Covers Microsoft Ads and LinkedIn Ads.