Opteo spotted an industry in a LinkedIn campaign that's performing well below the rest of the campaign and its campaign group. Excluding it moves budget towards the sectors where your offer lands.

Pushing adds the industry to the campaign's exclusions in LinkedIn Ads, so your ads stop showing to people who work in it. The rest of the campaign's targeting stays the same.

Each Improvement covers one industry. A chart shows how it compares with the other industries the campaign reached, alongside its spend and conversions.

Dismiss it if you're building awareness in that sector on purpose, for example one you're expanding into. To stop Opteo suggesting it again, see Protect segments and search terms from exclusion. You can also tune how strict Opteo is in Algorithm Settings.