Opteo spotted a country where your ads are performing well below the rest of a campaign or ad set. Excluding it moves budget towards the countries that convert for you.
What pushing it does
Microsoft Ads and LinkedIn Ads: adds the country to the campaign's excluded locations, so your ads stop showing there.
Meta Ads: removes the country from the ad set's targeting.
The rest of your targeting, and your bids, budgets and ads, stay the same.
Before you push
Each Improvement covers one country. A chart shows how it compares with the other countries the campaign or ad set reached, alongside its spend, conversions and CPA (or ROAS).
Dismiss it if you need to stay visible in that country, for example a market you're launching in. To stop Opteo suggesting it again, see Protect segments and search terms from exclusion. You can tune when it appears in Algorithm Settings, under Segment Exclusions.
On Google Ads, Opteo suggests Exclude Location instead.
Covers Microsoft Ads, Meta Ads and LinkedIn Ads.