Opteo spotted a job title in a LinkedIn campaign that's performing well below the rest of the campaign and its campaign group. Excluding it moves budget towards the roles that convert, for example Marketing Directors rather than Marketing Interns.

Pushing adds the job title to the campaign's exclusions in LinkedIn Ads, so your ads stop showing to people with that title. The rest of the campaign's targeting stays the same.

Each Improvement covers one job title. A chart shows how it compares with the other titles the campaign reached, alongside its spend and conversions.

Dismiss it if the title is still part of your audience. To stop Opteo suggesting it again, see Protect segments and search terms from exclusion. You can also tune how strict Opteo is in Algorithm Settings.