Opteo spotted a location (from a country down to a postcode) where your ads are performing noticeably better or worse than the campaign as a whole. A location bid adjustment moves spend towards the places that convert best.
What pushing it does
Opteo sets the bid adjustment for that location in Google Ads, in each campaign listed on the Improvement. It only adjusts locations your campaigns already target and never adds new ones. If the location sits inside a broader target, Opteo may add it as its own location so it can carry its own bid.
Before you push
Change the Location Bid Adjustment if you'd prefer a different amount.
Check the location's spend, conversions and CPA or ROAS against the campaign average.
If you've set location bids on purpose, dismiss the Improvement.
When a location performs a lot worse, you may see Exclude Location instead. You can tune both in Algorithm Settings, under Location Bids & Exclusions.
Covers Google Ads.