Opteo spotted a Microsoft Ads Performance Max campaign with Auto-Generated Text Assets on. Microsoft writes new headlines and descriptions using your website, landing pages and assets, which can change your tone or messaging.

Opteo turns off Auto-Generated Text Assets for the campaign, so it only uses the text you've written. Nothing else in the campaign changes.

The Improvement shows the campaign and how long the setting has been on. Nothing needs editing. If you're happy for Microsoft to add text, for example while your asset groups are short on headlines, dismiss the Improvement.

For responsive search ads in Search campaigns, see Disable Auto-Generated Assets in Microsoft Ads.