Opteo spotted a Search campaign that also shows ads on the Google Display Network, where Display traffic is performing well below Search. Turning it off keeps the campaign's budget on Search.

Opteo turns off the Display Network setting for the campaign in Google Ads. Your ads keep showing on Google Search (and on search partners, if you have them on). Keywords, bids, budgets and ads aren't changed.

The Improvement shows a performance chart, a cost breakdown and a comparison table for Search and Display. Change the date range to see how consistent the gap is. If you use Display in this campaign on purpose, dismiss the Improvement or add Display to your Protected Segments: see Protect segments and search terms from exclusion. If you want Display traffic, a separate Display campaign gives you more control.

You can tune when it appears in Algorithm Settings, under Segment Exclusions.

Covers Google Ads.