Opteo spotted a device (mobile, desktop or tablet) that's performing noticeably better or worse than average in a campaign or ad group. A device bid adjustment shifts spend towards the devices that convert best. When several devices need changing together, the Improvement is called Adjust Device Bids.
What pushing it does
Opteo sets the recommended device bid adjustments in Google Ads, at ad group or campaign level. Where single campaigns don't have enough data, Opteo combines similar low-data campaigns and applies the same adjustment to each one. They're listed on the Improvement.
Before you push
Check the Devices table. You can change the Bid Adjustment for each device before pushing.
Use the cost comparison and statistics to see how each device has performed.
If you've set device bids on purpose, dismiss the Improvement.
You can tune when it appears in Algorithm Settings, under Device Bids & Exclusions. See Review and push an Improvement.
Covers Google Ads.