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Raise Budget Cap

Raise the daily budget of a campaign that's limited by budget but performing well against your target.

Opteo spotted a campaign that's limited by its daily budget but performing well against your Campaign Group target. Raising the budget lets it win more of the traffic it's missing.

What pushing it does

Opteo changes the campaign's daily budget in Google Ads to the amount on the Improvement. Bids, keywords and ads aren't changed. Campaigns on a shared budget aren't included.

Before you push

  • Change the amount in Campaign Budget if you'd rather raise it by more or less. The projections for spend, clicks and conversions (or conversion value) update as you type.

  • If you set a much larger increase, keep an eye on spend after pushing.

  • If the cap is there on purpose, for example for a new or test campaign, dismiss the Improvement.

If a budget-limited campaign is underperforming instead, you'll see Reduce Campaign Bids. You can tune both in Algorithm Settings, under Budget Caps & Campaign Bids.

Covers Google Ads.

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