Opteo spotted ads in a Meta ad set with Advantage+ Creative: Text Improvements on. Meta can rewrite your headlines, change your descriptions and swap text between placements, which can change your tone or messaging.

Opteo turns off Text Improvements on the ads in the ad set. To do this, it copies each ad's creative with the feature off and puts the copy on the same ad. Other creative enhancements, targeting and budgets aren't changed. Meta doesn't allow changes to ads that promote an existing post or link to a Shop, so those ads are left as they are. Lead ads are also left as they are until a Page admin accepts Meta's Lead Ads Terms for the ad's Facebook Page.

The Improvement shows how many ads in the ad set have the feature on, and how long it's been on. Nothing needs editing. If you're happy with Meta's edits, dismiss the Improvement.

See Review and push an Improvement.