Opteo spotted a campaign where people who are only interested in your target locations, but not in them, are performing well below people who are actually there. By default, Google shows ads to both.

Opteo changes the campaign's location option to Presence, so ads only show to people in, or regularly in, your target locations. Your target locations themselves don't change. When campaigns don't have enough data on their own, Opteo looks at similar campaigns together and the change applies to each campaign listed on the Improvement.

The Improvement compares Locations of Interest with Locations of Presence and estimates the spend you'd save and any conversions you might lose. Nothing needs editing. If you rely on people interested in your area, for example in travel, or you're happy with the extra spend for now, dismiss the Improvement.

Covers Google Ads.