Opteo spotted search terms that mention a location your campaign doesn't target. If you sell flowers in Italy, a search for "flowers Canada" is unlikely to turn into a customer.

Pushing adds the location name as a phrase match negative keyword, so ads in that campaign stop showing for searches that include it. Your location targeting doesn't change, and other campaigns that do target that place aren't affected.

The Improvement shows the search terms that mention the location, the locations the campaign does target, and what you'd save in spend, impressions and clicks.

By default the negative goes on the campaign. To add it to a shared negative list instead, pick one from the Negative Destination menu.

Dismiss it if searches for that place are relevant to you, for example if you deliver there.

Covers Google Ads.