Opteo spotted a search campaign that isn't using your main shared negative list. New campaigns often go live without it, which lets through searches your other campaigns already block.

Pushing links the campaign to the shared negative list (or lists) you choose in Google Ads. From then on, the campaign won't show ads for anything those lists block. The lists themselves don't change.

Opteo picks your main list for you: the shared negative list that's applied to the most campaigns. Use the list selector at the bottom to choose a different list, add more than one, or create a new list.

Dismiss it if the campaign is meant to run without that list, for example a brand campaign with different rules.

Covers Google Ads.