Opteo spotted an n-gram (a word, or two or three words together) that keeps appearing in search terms across a campaign group, spending a lot and converting little. Adding it as a negative blocks every search that contains it in one go. For how Opteo groups search terms by n-gram, see N-Gram Finder Overview.
What pushing it does
Pushing adds the n-gram as a negative keyword in the places you choose. Your keywords and existing negatives stay as they are.
Before you push
Edit the Negative String, for example shorten "free cinema" to "free", and pick the match type.
Choose where it goes: negative lists, campaigns or ad groups. You can pick several, or create a new negative list.
Check the note under the form. Opteo warns you if the negative would clash with an active keyword or block searches that have converted.
Look through Related Search Terms to see what you'd be blocking.
Dismiss it if those searches are relevant to your business. To stop Opteo suggesting a term, see Protect segments and search terms from exclusion.
Covers Google Ads.