Opteo spotted a word in your search terms that ad accounts in your industry commonly add as a negative keyword. These searches haven't built up enough data yet to judge on their own, so blocking the word now can stop wasted spend before it grows.
What pushing it does
Pushing adds the word as a negative keyword in the places you choose. Your keywords and existing negatives stay as they are.
Before you push
Pick the match type (phrase match is selected to start with).
Choose where the negative goes: negative lists, campaigns or ad groups. You can pick several, or create a new negative list.
Look through Related Search Terms to check the word really is irrelevant to you.
Dismiss it if those searches are relevant to your business.
Covers Google Ads.