Opteo spotted a broad match keyword that's performing well below its campaign group. Broad match reaches a wide range of searches, and here a lot of them aren't converting. Phrase match keeps the keyword but focuses it on closer searches.

Pushing pauses the broad match keyword and adds the same keyword as phrase match in the same ad group. Bids and other keywords don't change.

Look through the search terms the broad keyword has matched. They show what you'd be cutting out. The Improvement also shows the keyword's spend, conversions and CPA (or ROAS) against the campaign group.

Dismiss it if broad match is a deliberate choice, for example to find new keywords. You can tune how strict Opteo is in Algorithm Settings.

Covers Google Ads.