Opteo spotted a search term that's triggering your ads but isn't a keyword or negative of its own yet. Classifying it keeps your lists in step with what people actually search for.
What pushing it does
Pushing adds the search term to your ad account as a new keyword or a new negative, whichever you choose. The keyword that triggered it stays exactly as it is.
Before you push
The Improvement shows the search term, the keyword that triggered it, how it has performed and a preview of the search results page. Then:
Switch between Keyword and Negative.
Edit the Keyword String (or Negative String) and pick the match type. See Choose the match type for Classify Search Term.
For a keyword, check the Keyword Bid and add a Custom URL if you want one. The bid shows n/a when the campaign uses Smart Bidding.
Choose where it goes: ad groups for a keyword; campaigns, ad groups or negative lists for a negative.
Dismiss it if the existing keyword already covers this traffic well.
Covers Google Ads.