Opteo spotted a LinkedIn campaign using Recent or Permanent Location targeting. That reaches people who are only passing through or connected through a VPN, as well as people who live and work there.

Opteo switches the campaign to Permanent Location targeting, so ads only reach people whose LinkedIn profile location is in your target locations. The locations themselves, and the rest of your targeting, stay the same.

The Improvement shows the campaign and how long the setting has been on. Nothing needs editing. If you want to reach visitors and travellers, for example for an event in the area, dismiss the Improvement.

See Review and push an Improvement.