Every Improvement shows what Opteo found, the data behind it and the change it suggests. Take a minute to check it fits your ad account before you push it.
Review and push
Go to Improvements in the ad account's left-hand menu and stay on the Active tab.
Click an Improvement to open it.
Read the explanation and the data. Near the top, it says when Opteo last updated it and the date range it used, for example "using data from the last 30 days".
Change the suggested values if you want to. Some Improvements let you edit bids, keywords or other details before pushing.
Click Push Improvement.
Pushing makes the change in your ad account straight away, and it can't be undone from Opteo. To reverse it, change it back in the ad platform.
Not sure about it?
Click Review with Agent to open the Improvement in Agent and ask questions, like "What's the risk if I push this?". See Send data to Agent.
Many Improvements include a link to a help article that explains that Improvement in more detail.
If it doesn't fit, dismiss it. See Push, dismiss and restore Improvements.
Find what you've pushed
Pushed Improvements move to the Completed tab, grouped by This Month, Last 3 Months and then by year. Open one to see when it was completed.