Populate Algorithm uses AI to turn your goals and your ad account's performance data into Algorithm Settings values. It's the quickest way to set up the algorithm, and you can change any value afterwards.
Populate your settings
Open the ad account's Improvements page and click Algorithm Settings.
Choose a Primary Outcome.
Choose an Aggressiveness.
Click Populate Algorithm.
Check the Algorithm Summary. Click Edit Configuration to change anything.
Click Save Algorithm Settings. Nothing is saved until you do.
Primary Outcome
Reduce Wasted Spend: biases the algorithm towards cutting inefficient spend wherever it surfaces. Useful for budget-constrained ad accounts.
Maintain Spend Efficiency: a neutral baseline that keeps the ad account aligned to its CPA and ROAS targets. Useful for all ad accounts.
Scale Up Conversions: biases the algorithm towards more spend and more conversions. Useful for ad accounts with room to grow and budget to spend.
Aggressiveness
Cautious: small moves (10 to 25% bid changes), higher data bars and longer date ranges. Waits for clearer signals.
Balanced: moderate moves (around 30%) and standard date ranges. Suits most ad accounts.
Aggressive: large moves (35 to 50% bid changes), lower data bars and shorter date ranges. Acts on smaller signals and reacts faster.
Maintain Spend Efficiency and Balanced are selected to start with. With little data, Populate stays closer to the defaults.
Populate can also suggest Protected Segments and Protected Terms. It adds to the ones you have and never removes any.
Start again
Click Reset Algorithm, then Confirm and Reset Algorithm. This puts every value back to the system defaults and clears your Primary Outcome, Aggressiveness, Protected Segments and Protected Terms.