Opteo spotted a keyword with Google's Below First Page Bid status. People are searching for it, but your ads often show after the first page of results, or not at all.
What pushing it does
Opteo raises the keyword's max CPC bid in Google Ads to the recommended amount. Nothing else in the ad group changes.
Before you push
Change the amount in Keyword Bid if you'd prefer a different bid. The Improvement shows Google's first page bid estimate next to your current bid.
Check the impression share and impressions trend charts to see whether this is a recent change or an ongoing one.
A low Quality Score can also keep ads off the first page. If the bid isn't the issue, dismiss the Improvement.
You can tune when it appears in Algorithm Settings, under Keyword Bids & Pausing. See Review and push an Improvement.
Covers Google Ads.