Opteo spotted a Search or Shopping campaign where ads on Google's search partner sites are performing well below ads on Google Search. Turning search partners off moves that budget to Google Search.

Opteo turns off the search partners setting for the campaign in Google Ads. Your ads keep showing on Google Search. Keywords, bids, budgets and ads aren't changed. Google doesn't let you bid differently or pick sites on search partners, so turning them off is the only way to control that spend.

The Improvement shows a performance chart, a cost breakdown and a comparison table for Google Search and search partners. Change the date range to see if the gap holds. If search partners bring you volume you want, dismiss the Improvement or add Search Partners to your Protected Segments: see Protect segments and search terms from exclusion.

You can tune when it appears in Algorithm Settings, under Segment Exclusions.